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February, 3nd 2005

A NEW study has hit out at MTV for the "incessant sleaze" of its programming aimed at young people.

The watchdog Parents Television Council said it counted 3056 flashes of nudity or sexual situations and 2881 verbal references to sex in a week.
The study has been published almost a year after singer Janet Jackson's famed "wardrobe malfunction" at the Superbowl half-time show, produced by MTV.

"MTV has clearly chosen to cater to the lowest common denominator to offer the cheapest form of programming to entice young boys . . . dangling forbidden fruit before their eyes," said Brent Bozell, PTC president.

MTV labelled the report unfair, saying it ignored the network's public service efforts, such as its Emmy-winning Choose or Lose campaign on last year's presidential poll.

An independent analyst said that the findings shouldn't come as any surprise to people who watched MTV regularly, but would be eye-opening to people who don't.

"There are a lot of things that most rational parents of 12-year-olds would be uncomfortable with their children consuming," said Robert Thompson, director of the Centre for the Study of Popular Television at Syracuse University.

The group decided to look at MTV's programming after the Jackson incident and looked at a week's shows last March.

In an episode of , MTV depicted a human sundae competition, where men licked whipped cream placed on women's bodies, a cherry on each breast.

In , five women in swimsuits rubbed lotion on a man, using more than their hands.

An episode of showed a man looking through a woman's underwear drawer.

MTV spokeswoman Jeannie Kedas said the network followed the same standards as broadcasters, and reflected the culture and its viewers' interests.

"It's unfair and inaccurate to paint MTV with that brush of irresponsibility," she said.

"We think it's underestimating young people's intellect and level of sophistication."

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source: AP
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