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November, 12th 2004

By Nolan Strong

Miami Heat basketball star Shaquille O’Neal is financing a new record label, which recently landed a distribution deal with KOCH Records.
KOCH will handle the marketing and distribution for the label, DEJA34 Records. Mark Stevens, a long-time friend of Shaq is the CEO, while mixtape king DJ Kayslay has been named head A&R of the venture.
“It’s easy to finance a company that you believe in,” O'Neal said.
Stevens also expressed enthusiasm in working with KOCH, noting the company’s dominant position as an independent record label.
The first release will be a new full-length by DJ Kayslay, slated for release in April 2005.
Several months ago, O’Neal returned to rap, aiming mixtape insults at former L.A. Laker Kobe Bryant and Virigina rapper Skillz.
The label news comes as O’Neal reaches another milestone in his professional basketball career, his 22,000 point, becoming the 20th player in NBA history to achieve the mark.

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source: All Hip Hop
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