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November, 23nd 2004

Radio One Called 'Urban Version Of Univision'

That's how Wachovia Securities' Jim Boyle describes the company in the wake of its $56.1 million acquisition of a majority stake in Reach Media, stating that the deal is Radio One's latest move toward diversification. Pointing out that the company has already ventured into network radio and cable, Boyle says, "Radio One has seemingly pulled off a solid, accretive transaction that has positive offensive and defensive aspects to it, as well as a very good potential diversified investment in proprietary, popular content." In fact, in a report issued today, Boyle ranks the acquisition of The Tom Joyner Morning Show as a coup for Radio One. "Tom Joyner is bigger than Howard Stern," Boyle proclaims, noting that Joyner attracts 8 million listeners daily compared to Stern's 7 million. He also points out that in addition to bringing Joyner to Radio One stations that currently compete with him, the move prevents Joyner from following in Stern's footsteps by jumping to satellite radio. "It makes sense for Radio One to lock up popular programming," Boyle says. "This transaction really comes down to Radio One buying a direct competitor. The new contract for The Tom Joyner Morning Show is 10 years in length. Radio One has Tom Joyner while satellite radio doesn't, for now and for the foreseeable future."

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source: Radio & Records
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