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June, 30th 2008

'MILLER BOYZ' INVADE WAL-MART: Master P and son Romeo to relaunch clothing line through nationwide chain.

Romeo Miller will enter his freshman year at USC this fall as an actor, rapper, and now, budding fashion tycoon.

The 18-year-old teen and his father, No Limit founder Percy "Master P" Miller, have agreed to relaunch their P. Miller Designs clothing line exclusively through Wal-Mart, reports Billboard.
The brand of men's apparel, featuring graphic T-shirts, fleece hoodies and fashion denims, will be available at about 350 Wal-Mart stores beginning next month.
"Wal-Mart stands for everything P. Miller does," said Master P. "It's America and diversity. Our whole thing is price point. I want to put out affordable clothes where the masses can buy them."
The P. Miller line used to be available at such retailers as Kohl's and Mervyns "a few years ago," said Master P. Moving their business to Wal-Mart, the mogul added, was a good look for P. Miller Designs and its emphasis on "high fashion at an affordable cost."
Master P said he has shifted most responsibilities for the clothing line to Romeo, whose previous dealing with Wal-Mart was on the duet CD, "Miller Boyz: Hip-Hop History," an album with his dad sold exclusively through the discount chain. (The album is also available for download at online music stores.)

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