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June, 20th 2008

YouTube experienced an unusual drop in viewership in May, according to the latest video streaming figures from Nielsen Online.

The world’s biggest video site delivered 3.8 billion streams in May to nearly 68 million unique visitors. That’s a drop from 4.1 billion streams to nearly 74 million unique visitors in April.

There was no obvious reason for the decline, such as seasonality. Dips like this happen from time to time among Web video sites. In January, YouTube saw weekly fluctuations, up and down, in its viewership.

YouTube’s two closest competitors stayed on par month to month, meaning that neither MySpace nor Yahoo Video gained viewers at the YouTube’s expense.

Fox Interactive Media, which draws video views largely from MySpace, delivered 328 million streams in May, about the same as April. In May, MySpace reached 18 million unique visitors, down from 21 million in May. Yahoo delivered 223 million streams to 23 million unique viewers, up slightly from 222 million streams serve to 22 million viewers in April.

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source: TV Week
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