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May, 13th 2008

Former CBS "Early Show" co-host Hannah Storm will join ESPN in August as one of the central anchors for the channel's new daytime SportsCenter block Mondays through Friday.

ESPN announced at its upfront presentation Tuesday at the Nokia Theatre that the new 6 a.m. to 3 p.m. live "SportsCenter" will bow Aug. 11, just in time for the Summer Olympics in Beijing. Storm will anchor the 9 a.m.-noon "SportsCenter." Other hosts will be announced later.

"Over the next nine months there's a lot going on with 'SportsCenter,'" said ESPN ad sales chief Ed Earhardt.

Also launching this summer is SportsCenter.com, which will give viewers interactivity with anchors with chats and email and other features.

The 1 a.m. ET "SportsCenter" will originate from ESPN's new Los Angeles studio across from the Staples Center. And the usual Bristol, Conn., studio will get an extreme makeover with new studios and graphics starting in April 2009.

"Nothing is more central to what we do as 'SportsCenter,'" said ESPN networks head honcho George Bodenheimer.

ESPN's presentation was a special, live-in-front-of-an-audience edition of "SportsCenter," anchored by Scott van Pelt and Steve Levy at the Nokia Theatre at Times Square. It featured interviews with executives and special appearances by Wally the Green Monster, the World Champion Boston Red Sox's mascot that has already appeared in an ESPN commercial.

"If you like your upfront pitches peppered with sports cliches -- and frankly, who doesn't -- you've come to the right place," van Pelt said.
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