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May, 2nd 2008

BYRON ALLEN PACTS WITH MYSPACE: TV vet's production company to provide video content.

BlackEnterprise.com is reporting that Byron Allen's Entertainment Studios Inc. has signed a deal with social networking behemoth MySpace.com to become the single largest provider of video content to the Web site's MySpaceTV portal.

Terms of the partnership call for Allen’s company to provide several hours per week of original video content that will be broadcast on 10 separate MySpaceTV Web channels.

Users will be able to receive regular updates from the channels, and share episodes by using blogs and adding videos to their profiles. Videos will begin streaming on MySpaceTV "within a few weeks," according to the company.

Allen's Entertainment Studios produces 15 television programs, including "Entertainers with Byron Allen"; "The American Athlete"; "Urban Style"; "Comics Unleashed"; and "Beautiful Homes & Great Estates," all of which will be updated regularly for the MySpaceTV channels.

"MySpace made a sizable commitment to promoting our channels to their users, which will generate a great deal of traffic and awareness of our channels on the MySpace platform," says Allen, a comedian and talk show host.

Allen says MySpaceTV was his first choice as an online partner because it is able to launch content on multiple channels simultaneously and it had the technology that could accommodate the bandwidth to handle Entertainment Studios content at one time.

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