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February, 27th 2008

*Dr. Dre has announced a partnership with Drinks Americas Holdings, Ltd to develop and market his own line of premium alcoholic and non-alcoholic beverages, including his own brand of cognac and sparkling vodka.

According to CNN Money, the joint venture is the first time an artist of Dre’s stature will link directly with a beverage company in an equal arrangement to share the responsibilities of developing and marketing products.

“I’m always down for a new challenge," Dre says. "When Drinks Americas approached me about going into business with them, I knew there was a lot of competition out there but it was the same way when I started doing music. I’m going to put the best product out there, because that’s what I do.”

Dre’s beverages will join the ranks of other Drinks America partners including Donald Trump’s Trump Super Premium Vodka, Willie Nelson’s Old Whiskey River Bourbon and Paul Newman’s Lightly Sparkling Fruit Juice Drinks and Flavored Waters.

The artist's deal also follows under a previous agreement made between Drinks Americas and Interscope Geffen A&M Records.

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source: EUR
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