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February, 5th 2008

Social media is hot. Wikipedia (www.wikipedia.org), a social encyclopedia where users generate every bit of the content, defines social media in this way: "Social media describes the online tools and platforms that people use to share opinions, insights, experiences and perspectives with each other. Social media can take many different forms, including text, images, audio and video. Popular social mediums include blogs, message boards, podcasts, wikis and vlogs." Of course, that definition could change any day. It may have already changed. Thus is the nature of user-generated content.

It's near impossible to read anything about the Internet today without hearing about social media. While NewsCorp.'s purchase of MySpace in 2005 - at what looks today like an incredible discount - signaled the official recognition of social media's power for many, it was when Google bought YouTube for a staggering $1.65 billion that the public as a whole took notice. Undoubtedly, as the Web- savvy person that you are, social media is nothing new. But some mysteries remain. Everyone is still waiting to see how Google will capitalize on its investment, while many are debating the exact value of social media for advertisers, business owners and website owners. Others are already taking advantage of these Web hotspots by driving traffic to their websites, gaining notoriety, market share and, inevitably, making money. READ ON FOR FULL ARTICLE...
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source: Websitemagazine.com
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