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March, 2nd 2006

Urban clothing moguls Russell and Kimora Lee Simmons recently premiered the latest collection of Baby Phat watches, which expands upon the
popular and best-selling "kitty" logo using a variety of Austrian crystal and leather.

One of the more popular international collections features the "Hello Kitty" logo in diamond-encrusted watches.

"We are gonna sell a lot," Russell Simmons told AllHipHop.com. "You know the 'Hello Kitty' is a huge sales item. It's number one in Neiman Marcus and it's been successful for a while now."

Many of the watch designs are Asian-inspired, as seen in pieces titled "Puff the Magic Dragon," featuring Chinese dragons (or "Chinois") with Japanese flowers on the face and band.

The timepieces range from $95 to $185 and are available in department stores such as Neiman Marcus, Macy's and Nordstrom. A lower-priced collection starting at $65 will be introduced in time for Mother's Day.

The Baby Phat Watch Collection debuted in spring 2005 and has grown steadily, introducing new styles and designs each season.

The Simmons Jewelry Company launched in January 2004 when Russell Simmons teamed up with M. Fabrikant and Sons, one of the world's best-known jewelry companies.

Since the initial launch, Simmons Jewelry has expanded from high-end jewelry and diamonds to more affordable watches, necklaces and rings using different types of stones and fabrics.

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