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July, 5th 2005

By Nolan Strong

McDonald’s has already tapped into Hip-Hop music to help sell their food and promote their brand and now the fast food giant is in talks with Sean John, Rocawear and Fubu to give employee’s uniforms a makeover.

McDonald’s has hired music mogul Steve Stoute, who runs Translation Consulting and Brand Imaging to oversee the project.

The fast food giant’s aim is to make the employee uniform more desirable and to turn the clothing into walking advertisements for the McDonald’s brands.

“McDonald’s has evolved and become a lifestyle brand,” Stoute told AdAge.com. “Since it now is relevant to our lifestyle, let’s go one step further and make its employees relevant to our lifestyle as well.”

Other designers being considered for the uniform revamp include American Apparel, American Eagle Outfitters, Tommy Hilfiger and others.

In recent months, McDonald’s offered royalties to rappers who include the “Big Mac” sandwich in a hit record.

In that campaign, the artist who name checks the song in the song will be paid a royalty based on the amount of times the record is played on the radio.

Representatives said the initiatives are part of a broader marketing campaign to use Hip-Hop to sell their products.

The company also hired various rapper’s to perform at certain offline events and more recently, used the Kanye West produced single “Move Around” by Chicago rapper Bump J in a commercial.

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source: all hip hop
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